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Torbay Connected

Identifying creative interventions

Creative thinking and practice can contribute to new development and regeneration helping to make the bay a more legible place. Specifically creative interventions can be of particular benefit in the following areas:



How easy it is to move around a place plays a vital role in maintaining economic health and efficiency. People who are confident in the knowledge of their routes and destinations are more content, waste less time and develop a rapport with the place more quickly.

It is in this area that the creative intervention can offer a significant contribution. Within new development the integration of art and creative design can be used to enhance landmark buildings or make new public spaces more distinctive and memorable. Art can be used to add or reveal interest where this would help to orientate people or reassure them on their journey


Transport and Movement

A key part of Torbay Connected is improving the way that people move around and in particular the promotion of walking and cycling, giving confidence that destinations are within easy reach and improving the experience of well-used routes.

Better transport options can reduce the dependence on the private car, which in turn can help reduce traffic congestion and lessen the impact of vehicles on the built environment, particularly in town centres and other areas popular with visitors.

Whist improved movement and transport infrastructure and facilities often form a part of major development proposals, it is often the experience of using the alternatives to the car that are as important as the availability of using the new service, pedestrian route or cycle lane. Creative interventions can be used to entertain, inform and educate. As such, they can humanize the experience of travel, whether parking a car, waiting for a bus, traveling by train, taking the water-taxi or even walking down the street.

Dynamic and temporary art can be particularly effective at adding interest to daily or routine journeys, making movement through the bay more enjoyable.


Visitor Experience

Projects promoted by Torbay Connected will add to the attractiveness of the bay which will encourage visitors, which in turn adds to the economic well being of the place. This will benefit specific tourist attractions but in addition the public realm of the bay itself becomes a better place to enjoy and explore.

Art and other creative interventions can be effective in bringing a richness of detail that reveals and informs, encouraging greater use of the best routes in a more subtle and engaging was that conventional directional signs. Such investment can legitimize these routes and give people the confidence to explore and discover them for themselves, adding a different but important dimension to wayfinding.

After Dark

Many of the most attractive aspects of the bay can be lost after dark with the public realm dominated by streetlights and illuminated signage related to traffic.

Creative interventions using light can be used inform the development of an overall lighting strategy, to animate active public spaces and create or reinforce night time landmarks which in turn aid movement and wayfinding. In addition, work integrating light can be used to enhance specific places along a route that contribute to the evening economy, attracting people away from more sensitive residential uses.

Revealing the Place, its History and Stories

Many major new developments are accused by local people of loosing connections with the past, and in turn diluting local distinctiveness and identity. This is particularly true in areas such as Torbay where the history and geology of the area has played a key role on the existing character of the bay.

Where significant features, events or even folklore and stories are relevant within a development or regeneration area, these can be revealed through the use of art and creative design to make connections with the site’s past and make places more interesting and memorable.

Daycaster, Met Office, Exeter: displaying abstracted weather information

Adamson Sq by Hideo Furuta. Artist design square as a performance space

Event to celebrate the formation of a new walking route, Cairnsmore

Story of the River Cree, Newton Stewart by Liz Niven
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